Privacy policy

Last updated: December 18, 2025

1. Introduction

At Belladecore.com, we respect your privacy and are dedicated to safeguarding the personal data of our customers. This Privacy Policy outlines how we collect, utilize, and protect your information when you visit or make a purchase from our website, in full compliance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

2. Information Collection

We collect specific data to ensure accurate order fulfillment and an improved shopping experience. This includes:

  • Identity & Contact Data: Your name, email address, phone number, and delivery/billing addresses.
  • Transaction Data: Details regarding the products you purchase (clocks, lamps, decor), your payment method, and order history. Note: We do not store full credit card numbers. Payment processing is handled securely by our encrypted payment gateway partners (e.g., Shopify Payments).
  • Technical Data: Information automatically collected via your device, such as your IP address, browser type, and browsing behavior (cookies) to help us optimize site performance.
  • Marketing Data: Your preferences regarding newsletters and promotional communications.

3. Use of Your Information

We utilize your personal data for the following legitimate business purposes:

  • Order Processing: To process payments, arrange shipping for your items, and provide order confirmations/invoices.
  • Customer Support: To assist with inquiries, returns, or damaged item claims.
  • Site Optimization: To analyze analytics and improve our website layout and product offerings.
  • Communication: To send you updates or, with your explicit consent, promotional offers (which you may opt out of at any time).
  • Security & Compliance: To screen for potential risk or fraud and to comply with applicable UK laws.

4. Sharing of Data

We strictly do not sell or rent your personal data to third parties. We may share data only in the following necessary circumstances:

  • Service Providers: We work with trusted third parties (e.g., shipping couriers like Royal Mail, Evri, DHL, and DPD, payment processors, and email services) who require access to specific data to perform their functions. They process data only under our instructions.
  • Legal Compliance: We may disclose information if required by UK law, court order, or government request, or to protect the rights and safety of Bella Decore and our customers.
  • Business Transitions: In the event that Bella Decore is involved in a merger, acquisition, or sale of assets, customer information may be transferred as part of the business assets. You will be notified of any such change.

5. Data Storage & International Transfers

  • Storage: Your personal data is securely stored and processed.
  • Transfers: While we operate under UK regulations, some of our service providers (e.g., cloud hosting) may transfer data outside the UK or European Economic Area (EEA).
  • Safeguards: Whenever such transfers occur, we ensure a similar degree of protection is afforded to it by ensuring appropriate safeguards are implemented, such as Standard Contractual Clauses (SCCs) recognized by the UK government.

6. Cookies & Tracking

We use cookies to enhance your browsing experience:

  • Functional Cookies: Essential for the cart and checkout process to work.
  • Analytics Cookies: Help us understand how customers use our site so we can improve it.
  • Control: You can choose to disable cookies through your browser settings, though this may affect certain site features.

7. Your Rights (UK GDPR)

Under UK law, you have specific rights regarding your personal data:

  • Right to Access: You may request a copy of the personal data we hold about you.
  • Right to Rectification: You may request correction of inaccurate or incomplete data.
  • Right to Erasure: You may request that we delete your personal data (subject to certain legal retention requirements).
  • Right to Withdraw Consent: If you have opted into marketing, you may withdraw consent at any time.
  • Right to Complain: If you feel your rights have been violated, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO).

To exercise any of these rights, please contact us at support@belladecore.com.

8. Data Retention & Security

  • Retention: We retain your personal information only for as long as is necessary to fulfill the purposes for which we collected it (including legal, accounting, or reporting requirements).
  • Security: We implement robust technical and organizational measures (including SSL encryption) to protect your data from unauthorized access, loss, or alteration.

9. Third-Party Links

Our website may feature links to external websites (e.g., social media, partner brands). We are not responsible for the privacy practices or content of these third-party sites. We encourage you to read their privacy policies.

10. Age Limitation

Our services are not intended for individuals under the age of 13. We do not knowingly collect personal data from children.

11. Policy Updates

We may update this Privacy Policy to reflect changes in our practices or for legal reasons. The "Last Updated" date at the top of this page will indicate the latest revision.

Store Information

Operating Name: Bella Decore
Email: support@belladecore.com
Address: 13 Chelsea St, New Basford, Nottingham NG7 7JG, UK
Phone: +44 7520 620260
Contact Form: Contact Us page
Customer Service Hours: Monday–Saturday | 9:00–18:00 (GMT – London)
Response Time: 12–24 hours